You Can’t Control Word Of Mouth Advertising

Not so! You definitely have a creative hand in directing word of mouth advertising. You’d better be good at what you do so happy people  will talk you up.  In fact, take it to another level, and ‘ask’ your happy clients to create some buzz on your behalf.

Tip- create a coupon or postcard or something  tangible to give to your customer with an offer on it… it’s not for them- it’s for one of their friends. Ask them to  give it to someone they believe will benefit from your service or product, and voila, they have  royally talked you up!

Now you have a new potential customer to create relationship with, and build up your customer base.

Happy people talk- and so do un-happy people.  If that ever happens, don’t play dead under your desk, meet it head on. Call them, and ask what is the matter, with a believable ” how can I make your experience better for you?”

Go all out if you want this customer back!

As in life in general, we are aware of myths that seem to float around.

Like this one… then there was the  grandma who tried to dry her damp poodle in the microwave… never happened of course, yet that story began in the 1970’s and is still around today.

Well, so too, are myths in the world of business.

Myth #1

It’s all about price- that’s how people  decide to buy from you

wrong!

It’s all about emotion- that’s how people decide to buy from you.

So in today’s market, savvy business owners are keenly aware of creating relationships with their potential customers first. Be unique because that is what attracts people- usually to something new. Turning them into customers happens after a relationship has been formed.

People may not remember what you did for them; but they will remember how you made them feel!

Over the next several days I’ll be covering even more business  myths for you. Educate yourself as to what’s out there, and know how to be productive and profitable in your business.

Don’t read this if you wear all the hats in your business and absolutely are loving doing all that work! And are you absolutely perfect at each piece you tackle? I mean are you the best ??

Well, if you are a little tired of wearing all the hats, and feel somewhat drained and stressed that things are falling through the cracks, I have  something to share!

I recently attended an event that at colleague was putting on. I wondered how she could find the time to plan and carry this out, as I happen to know she is a really successful busy business woman. I was definitely excited to go.

Well, I also know my friend is smart. Upon my arrival I met Susan, who greeted me and showed me where to sign the  guest book, and pick up my name tag etc.  I quickly learned Susan Williams, is the owner of her business called Be Done ; a concierge service for the Lower Mainland of B.C.  Susan had been hired to do all the details for the night, leaving my friend free of that hassle.

This is the perfect person  to put on your speed dial, if you need any help in the following areas:

• • Personal Shopping
  • Dry cleaning & laundry
  • Gift ideas, shopping, baskets, wrapping & gift return/exchange
  • Post office deliveries & mailing services
  • Flower orders & pick ups
  • Prescription ordering & pick ups
  • Grocery shopping & Dinner Delivery
  • Car services – oil change service & car washes

…and that is only a partial list. Imagine the time you will save. You have to think of using a concierge service in this way. You need to know what you charge out per hour. If have not done that, I suggest you do. Now, in terms of some of the tasks you set yourself up to do ‘inside’ your business day, are you getting your money’s worth? Probably not. You could be the highest paid prescription pick up & drop off service in Vancouver!! But wait- that’s not the business you are in!

Picture this:

You have an important client coming into the Airport at 4 pm tomorrow. You have no time out of your tight schedule to go and personally pick them up. You call Susan! Your client will not be picked up in a  taxi by a nameless driver- no a professional will go and promptly collect your precious client and drive them to their hotel, and see that they are well looked after. Now, tomorrow when you have the meeting scheduled in for you to do business with your client- both of you will be refreshed and ready to focus . Sound good? (not to mention how impressed your client is with the VIP treatment they just received !)

Maybe you aren’t always needing to go to the airport, however there are definitely ways a professional concierge service can help you!  You will be very surprised at the value here; the rates are amazingly low.

Time is what we all have, so use it wisely. None of us get to ‘buy another hour’ in the day! Wearing ALL the hats is not the answer to wise use of time.

Thinking outside the box, is!

Work smarter, not harder, as they say.